Daled Amos..
Elder of Ziyon..
29 July '19..
In a recent post, Elder of Ziyon pointed out an ignored truth about the campaign to boycott Israel: BDS isn't about boycotts. It is about turning Israel into a pariah state.
Even BDSers admit that they choose their targets of boycott for maximum leverage and publicity, even as they use Israeli products themselves. The boycotts are indeed a sideshow to their real aim - to have average people associate Israel with racism and apartheid.
By repeating the lies that Zionism is racism, Israel is an apartheid state, Israel must be boycotted for human rights abuses, and so on - over and over again - it makes an impression on college students and people who don't follow Israel closely.
When an artist boycotts Israel, it makes a huge impression on people who want to identify as supporting social justice.
When an academic group calls to boycott Israel, it puts an aura of respectability on hating Israel.
BDS is a tactic, it is not a movement whose goal is to remake Israel as the previous boycott movement was capable of forcing change on the level it did with South Africa.
And the strategy behind that tactic is publicity.
Now more than ever, especially in the age of social media, it is possible to reach people without having to engage the mainstream media, who in the past were the gatekeepers who could to a larger degree control who got access to the public audience.
When small groups like If Not Now want attention, they stand outside and say Kaddish for Hamas terrorists -- not Jews who were murdered by terrorists -- because that is what gets attention, and it is that attention that is the crucial oxygen to breathe life into the membership and create the attention that such movements need.
Recently on Twitter, it was pointed out that both Rashida Tlaib and Ilhan Omar -- vocal supporters for boycotting Israel -- used Israeli technology, Wix, for their website:
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